Riyadh, 20 October 2025 — Eastern Light Technologies (ELT), an IBM Platinum Business Partner in Saudi Arabia, successfully wrapped up an inspiring executive event at Sheraton Riyadh Hotel & Towers, bringing together industry leaders and innovators to explore how AI and automation are reshaping the business landscape.
A DAY OF INSIGHTS AND INNOVATION
The event showcased the transformative power of IBM watsonx™ and IBM Cloud Pak® solutions through live demonstrations and interactive sessions. Executives and decision-makers discovered how organizations can accelerate performance, streamline operations, and drive smarter decision-making using AI and hybrid cloud technologies.
Highlights included sessions on IT automation, integration with Cloud Pak, and AI-driven productivity with watsonx Orchestrate — all centered around enabling enterprises to innovate faster and operate more efficiently.
REFLECTIONS FROM THE DAY
Participants described the event as an “insight-packed gathering” that delivered practical, real-world use cases rather than mere theory. One attendee commented that the session on automation “gave me ideas we can take to the board by next quarter.” ELT’s team emphasized the firm’s commitment to enabling digital transformation across a broad range of industries — guided by IBM’s advanced platform-technology stack and local market expertise.
LOOKING FORWARD
With Saudi Arabia’s enterprise ecosystem rapidly embracing AI, hybrid cloud and automation initiatives, ELT and IBM are well positioned to support leaders through this transformation journey. The success of the Riyadh event underscores the appetite and urgency for innovation across the region. Participants are already being invited to follow-up sessions, workshops and hands-on labs across the coming months.
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